Whether you need a drone video to promote your city, town, county, or even your business, there are a few key things that every great drone video should include.
Your drone video for the city can be as long as you'd like it to be. But, the first 5-10 seconds should showcase the best aspects of the area. Attention spans are short and your video needs to be attention-grabbing from the start!
Find a drone videographer that knows what they're doing. Not only how to fly, but, just as importantly, how to edit. Over 75% of their time should be spent editing. Ask for examples of their previous work and make sure you like what they've done before!
Nothing is worse than a drone video that has jerky movements and rapid transitions. Make sure yours is edited properly to avoid these pitfalls.
No, not a Ken Burns-style documentary. But a drone video that helps folks get a feel for what the area is all about. Think about what is unique about your area, and ask your drone videographer to capture those images to piece together a story.
All drone videos for cities are not created equal. Work with your drone videographer to develop a theme or narrative that is completely different from your neighboring areas.
Rather than an amazing one-time video, consider multiple videos over months or even years. Consistency is key with any promotional campaign. If you become known as the city that drops a new video consistently, you'll have a huge upper hand in attracting and retaining residents, businesses, and visitors alike!
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